How To Rebrand Your Blog Without Losing Readers

Kelly in Georgia writes that her desire is to change the brand of her blog, but doesn’t want to lose her readers. Here are the 5 ways that you can accomplish rebranding without your readers feeling like you are completely changing things up on them.

SET EXPECTATION

  • When you set an expectation, you’re creating a world of transparency with your readers.
  • People love to go on a journey with you, so there is no reason you shouldn’t share it with them. Let them know you’re working hard to create content that is amazing and that they’ll love.

CREATE SPECIFIC, REALISTIC DEADLINE

  • We have to be honest with ourselves.
  • It shouldn’t take you longer than 6 months. Give them something worth waiting for.
  • Make sure your time frame will have people remembering that something is coming up, but won’t necessarily forget.

ADD MORE VALUE THAN BEFORE

  • If you’re going to rebrand that’s great, but you want to make sure that you’re giving your readers a better product than they had before.
  • Point of a rebrand is to add more value.
  • EXAMPLE: Your site is easier to navigate.
  • If you can’t figure out a way to add more value, there is no point in a rebrand.

[bctt tweet="The entire point of rebranding is to add more value."]

GET A SECOND OPINION

  • You don’t necessarily need a professional to rebrand. But speak with a mentor or someone you trust to get a second opinion.
  • If you’re going to do a complete overhaul, get a 2nd pair of eyes so that you’re able to pull yourself out of the center.
  • It’s so easy to overlook this step because you’re excited, but doing this will point you in the right direction.

COMMIT TO THE NEW

  • Whatever it is that you’re doing, don’t back track. Embrace it and be excited about it.
  • If you’re enthusiastic about what’s happening with your brand, your readers will be happy.

As you’ve noticed, I post a new #AskMattie everyday, Monday thru Friday. If you have a question for me on style, life or blogging, send your name, URL & city + your question to [email protected]. Listen below.

[bctt tweet="How To Rebrand Your Blog Without Losing Readers"]

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