Is Working With A PR Firm Beneficial  For Your Blog?

Nadine from Facebook wants to know at what point you should hire a PR professional for your blog. Here are 3 things you should look at if you’re considering working with a PR firm.

THEIR CLIENT LIST

  • You want to do research on who they’ve worked with in the past, and what kind of publicity they got them.
  • Are they successful in their industry, and in their geographic location?
  • Make sure you’re going to be treated as well they’ve treated clients in the past.

THEIR COMMITMENT

  • Ask a lot of questions.
  • EXAMPLE: “I’m a blogger, and I want to know how you’d achieve the goals that I want to accomplish.”
  • Are they familiar with how to get PR for a blogger, as they’re able to get PR for a product?
  • How often will they be working with you and on your brand?

THEIR CONNECTIONS

  • EXAMPLE: If you’re looking for international press, do they have those connections?
  • It’s beneficial to you to find out how strong their connections are in reference to your field.

The Mattieologie podcast (formerly #AskMattie) is posted Monday thru Friday. If you have a question for me on style, life or blogging, send your name, URL & city + your question to [email protected]. Listen below or subscribe on iTunes.

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