3 Reasons Why You Should Be Creating Video Content
3 Reasons Why You Should Be Creating Video Content

Creating video content is so important right now as a digital content creator. As I begin to revisit my YouTube strategy, I share  the top 3 reasons why having video content on the blog is vital for your online success.

PEOPLE WOULD RATHER WATCH THAN READ

  • People are lazy. They’d prefer to watch than read because it takes less effort.
  • Video generates 3x as many monthly visitors than any other content.
  • EXAMPLE: Instead of writing a blog post on a topic, put it into video format and you’ll see your visitors increase.

YOU’LL INCREASE READER’S TRUST & CONFIDENCE

  • You always want to have your reader’s trust and confidence.
  • EXAMPLE: If people are confident in your, they will provide word of mouth marketing for you.
  • If your reader’s trust you, they are more likely to buy from you.
  • Video validates content and purchases.

MAKES YOU MORE INFLUENTIAL

  • People connect with you better when they’re able to watch you do something.
  • EXAMPLE: Consumers are 85% more likely to buy something after watching a product video.

The Mattieologie podcast (formerly #AskMattie) is posted Monday thru Friday. If you have a question for me on style, life or blogging, send your name, URL & city + your question to [email protected]. Listen below or subscribe on iTunes.