It’s really important for us to get back to the blogging basics. You have to make sure that you’re blogging well so you can brand well and do business well. Even if you just started blogging, you should create good editorial habits that will help you become a consistently productive blogger and content creator. These are the four major steps for creating content consistently:
The number one thing that kills productivity is making real-time decisions. You have to plan and prep to make sure you’re not making real-time decisions. When you have a clear plan for what you’re going to do, it propels you to be more productive. This is when your editorial calendar comes into play, and you outline what you want to execute for the week or month. Think about what, specifically, you’ll release throughout the month. Do you need to create a social media challenge, email campaign, course, masterclass, or webinar?
I use Google sheets for my editorial calendar, and I love it because I can assign dates to my blog posts and specify what each post needs—for example, an image, video, etc. If you’re not using Google Drive to organize your content and ideas, I definitely encourage you to do so. It’s amazing.
A lot of bloggers are excellent planners, but they’re not excellent producers. This is why people are inconsistent. You have to make the time to produce. When we think about content creation, planning and publishing are always on our minds. But when do you sit down and take the time to actually write your blog posts?
This is why batching is super important—when you batch, you produce content in bulk. I like to take a day to write all my posts. I write all my content on Wednesdays because this is when I’m usually alone, and it’s the day before I have my team call. This is helpful because then, when I have my team call, I can say to my designer, “Hey can you knock out this graphic for this post?” Even if you don’t have a team, when you first start as a blogger, your “team” is automation. Once you batch your content, you can schedule your posts for publication and social media.
Let’s use my outfit posts as an example. For my outfits, my assistant, who’s also my stylist, creates my looks. He and I know that we want 12 looks for the month, so we create 4 outfits for each theme: Live, Work, and Play. Then we take a day to execute and take photos for all the looks. Creating content takes time, but it’s a process that you need to respect.
Publishing isn’t just copying and pasting your content from wherever you typed it—it’s proofreading, formatting (for example, bolding and italicizing words), adding links, and scheduling your posts. One reason why people miss out on getting more readers to their blog is because they don’t link relevant posts within their content. This is called internal linking. Let’s say I write a post about how to gain more followers on Instagram. If I’ve already created a post on how to gain more followers on Twitter, and I made similar points, I can link to that post as well.
LISTEN: My Daily Posting Schedule
This is why most people don’t have the readers they want. Just because you’ve planned, produced, and published your content doesn’t mean that people will read it. They say, “If you build it, they will come.” But the truth is, “If you promote it, they will come.” I use Coschedule to schedule and promote my content. A lot of people don’t realize that because social media is so crowded and noisy, you need an actual strategy for promoting your content.
The lifespan of a tweet is 11 secs. Just 11 secs. This means that, in 2016, promoting isn’t optional—especially if you want people to read your content. I personally feel that Pinterest, Facebook, and Twitter are the most important platforms for promoting content—as far as written content and images go. A lot of people underutilize Pinterest, and it’s the easiest way to make your posts go viral because people use Pinterest to search for specific topics. And Facebook is where content is shared the most—even more than email.
What to remember:
- When you make real-time decisions, you set yourself up for failure. You must plan ahead.
Being a good planner doesn’t make you a good producer. You have to make executing a priority.
You should include internal links in your posts because they improve your traffic and SEO.
In 2016, consistently promoting your content isn’t negotiable—it’s a must for increasing your visibility and following.
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