The Content Strategy That Doubled My Traffic
The Content Strategy That Doubled My Traffic

In today's episode, I'm sharing the details of the content strategy that increased my traffic - in fact, it doubled my traffic in the last month. It's a simple yet detailed strategy, but if you apply certain systems in your workflow, you too should an increase in the traffic that comes to your blog. Here's a summary of my current content strategy. It’s all about the planning.

Take the Easy as PIE approach

  • Plan
  • Implement
  • Execute 1. Helps with content, but also anything in life.

Have editorial meeting once a week

It’s my time to brain-dump, and then organize all of those ideas.

See what the trends are

  • Think of content down to social media portion of it. Tweets are content, which is sometimes overlooked.
  • Every time we tweet out something, it’s a connection of our brand.
  • Example: Don't be righteous on twitter, but trap queens on IG. It has to all be linear.

Pay attention to what people ask me

Keep line of communication & engagement with readers/followers.

Check numbers

  • Look at 3-4 times a week.
  • Know enough so that you know what works and what didn’t.
  • Important to have complete control over what’s going on.
  • Need input of effort to match ROI

Titles of posts

  • Going basic, and not using frills has helped from an SEO standpoint.
  • You cannot SEO your mood. So be strategic with words that you’re using. Don’t be cute for sake of being cute.
  • If there’s not a purpose, then there’s no place for it.

Audit posts

As you’ve noticed, I post a new #AskMattie everyday, Monday thru Friday. If you have a question for me on style, life or blogging, send your name, URL & city + your question to [email protected]. Listen below.