Pitching brands can be daunting, especially as a blogger who's never done so before. Twitter follower @ItsBobbiesWorld asks how to approach + research a brand that you'd like to pitch. So, in this episode I touch on a handful things to focus on when pitching brands & actually being successful at it.
Find out where they are on Social
- Where do they focus their most energy on. Are they heavy on Twitter or Facebook? Instagram?
- Don’t just follow, also engage.
- Pitching is a long game.
What are their goals?
- Once you find out what that is, you can tweak your goal so that it matches what they accomplish.
- Example: Maybe they need more followers.
- Your idea could help them build.
Who is their audience?
- Who are they talking to and who gravitates towards them?
- Are you a part of that audience? Even if not, your demo could gravitate towards them and you could help them bridge that gap.
Are you compatible with their aesthetic?
- If pitching a preppy brand, and you’re trendy - maybe this isn’t a match, because goals/looks aren’t linear.
- Won’t get results because you don’t match what they’re presenting.
- Is look similar? While you may not be in demo, maybe they would be looking to bridge the gap and link up with you.
- If your blog or biz doesn’t match their aesthetic, then you won’t get that contract. They need to see that it’s compatible.
Have you engaged enough?
- Have you built a relationship that their social media manager likes you enough, if you DM, you can get contact needed.
- Even if Social Media Manager isn’t the contact you need, they can direct you to the proper person.
- Engage enough that the social media team knows and vouches for you.
- Everybody enjoys giving money to people they like.
How do you contact them?
- Reach out to social media person privately check for email in bio.
- Don’t tell someone to follow to DM. If you haven’t reached that level in the relationship, it’s not best to do such.
When you contact, keep it short and concise
- Send a one-sheeter. break down details of what, why, and how.
- Make sure they’re interested in collaborating with you before sending a deck.
- If they bite & they’re interested, do NOT send any numbers. Don’t be aggressive.
- Suggest a call, sending over a deck.
- Start a conversation.
- Mention something specific about the brand when reaching out. Let them know that you know who the company is.
- Be specific and straight to the point.
As you’ve noticed, I post a new #AskMattie everyday, Monday thru Friday. If you have a question for me on style, life or blogging, send your name, URL & city + your question to [email protected]. Listen below.