For those of you who blog & read Mattieologie, many have asked about press kits. It's like, we all know we need one, but what the heck do you put in there? Stats, price list, case studies? Those three things would make a solid press kit, but there are 5 things you ABSOLUTELY need if plan on successfully pitching a brand or successfully closing a deal (sponsorship, brand campaign, etc.) I've included my press kit to dissect and really get into the nitty gritty.
This may seem like it's not that important but it is. Some of us will get caught up in what our press kit looks like and even the numbers we're sharing in it before we even give thought to sharing our personality. But the bottom line is: when people like you, they [are more likely to] pay you. The people we like have personality. So yes, I'm a stickler for design. But just because something is pretty doesn't mean it's profitable. Even if you Photoshop bullsh-t, it's still bullsh-t. Tell brands your story and they will want to become part of it.
[bctt tweet="...the bottom line is when people like you, they are more likely to pay you."]
Stats are important for a number of reasons. So many times, people think that you have to have astronomical numbers to get paid as a blogger. Not true at all. Brands want to see that you have some type of following - yes - but many times brands want to work with someone who has a specific niche and influence over said niche. I've included on my Stats page not only my numerical following but also the percentage of my audience that are from certain demographics. For the most part, people who read my blog are African-American women age 25-34 who live in Atlanta, NYC, DC & Chicago. I got those stats from my Facebook page analytics. If that's the market a brand is trying to impact they will pay you. Remember: Brands pay you INCOME to IMPACT an audience INFLUENCED by your voice. It's full circle. If you convince your audience to buy a certain brand or service, in turn the brand makes the income right back. Sometimes tenfold. Sometimes even 1000 fold.
[bctt tweet="...brands want to work w/someone who has a specific niche & influence in said niche."]
While every professional relationship is a gamble, why should a brand work with you? That's really the point of a press kit. WHY SHOULD I WORK WITH YOU? says brand. Your answer should be your press kit where it shares your experience. And not just who you worked with, but what you did for who you worked with. Similar to a resume, you want to share your knowledge & experience + what it did for someone else. But with a press kit, you can include photos (and links, even!) and really highlight your strengths. I tried to use photos to show me doing everything from hosting in store events to being a brand ambassador on location. But because I do more than what's in the photos shown, I listed it out in clear, concise points.
It's one thing to tell someone you think you're awesome, but if you can share with a brand that other people think you're awesome, well, that's awesome. Get quotes from your Twitter followers who paid you a compliment. That blog comment that made your day? Save it and include it in your press kit. And now that I look at my press kit, I definitely will actively get quotes from brands after I've worked with them. Praise goes far. Luckily, Rachel Roy wrote me a beautiful Christmas card a couple of months after our event, so that quote goes a long way.
Listen, including your contact information in your press kit should be a given...it's not. Include where people can get in touch with you in plain writing. Email, phone number and if you have an address/PO box you're comfortable with sharing, give that as well. I dedicate an entire page to that because assuming will not only make an ass out of you, but may have you missing out on coins. Never a good thing.
Have you updated your press kit for 2015? Now, that we're about to hit the 6 month mark, I decided to refresh mine. If you need some clarity on blogging, social media or branding, I'm here for you. Sign up for a consultation and let's make sure you reach your blogging goals this year!