As a blogger who works with brands, I've had to learn how to negotiate and eventually get good to it if I wanted to get paid what I want. Early on, I lowballed myself but now I'm at a place where I'm making some great deals because I'm not afraid to ask for what I deserve. In today's episode, I share some tips and techniques on how to feel more comfortable with negotiating & how to get the results you want.
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Ask First, Answer Second
- Ask what their budget is. Usually they won’t give specifics, but they will give you a general number.
- When you ask for a budget (key word), they’ll throw out a number, and you can ask whatever your looking for within their range.
- Puts ball in your court.
Lead with your scary number
- the number your asking for should scare you a little bit. If it doesn’t, then it’s not high enough.
- People aren’t sure of how they should price themselves.
- Quantity: usually people pay attention to the thousand. People can charge $10-$100 per thousand ppl that they have. Example: you have 35,000 SM followers, you can charge $350. You can add to that number by the quality you’re going to provide to that brand. If you have a following of 6,000 on SM, that would be $60.
- Tack on numerical amount if you have a strong outreach from your followers.
- Whatever your scary number is, tack on 5-10%.
Determine what your bottom line is
- No one will negotiate you down. So always start high.
- Example: A brand campaign, you’re asking for $600, and they counter $300. You counter them back at $350.
- Don’t be afraid to go back and forth.
- Know where you won’t settle.
- Having a bottom line doesn’t rule you out of the negotiation, but sets a standard for you.
Don’t be afraid to say no
- Doesn’t mean people won’t do business with you again. Let them know to keep you in mind for future projects.
- I’ve said ‘no’ to a brand because they were offering something that would take a lot of work, but were only offering product. Love the brand, but it didn’t meet my standards. Brand came back within a month and ended up paying out more than I asked originally.
- Saying no just means that next time they come to you, they will come correct & meet your bottom line.
- Whenever I negotiate, sometimes they won’t meet my $$ amount but will compensate in product.
- If magic number is $500 for a post, but brand can give you $250 cash/$250 shoes, sounds like a good deal to ME.
- Being flexible becomes a situation where you’re building a relationship with that brand.
- If you can’t meet dollar amount, can you at least mention me on social media?
- In contracts, add that they must post about you hosting on their SM account.
- Value doesn’t just equate to money.
- Don’t be afraid to negotiate what you deserve.
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As you’ve noticed, I post a new #AskMattie everyday, Monday thru Friday. If you have a question for me on style, life or blogging, send your name, URL & city + your question to [email protected]. Listen below.
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