If you follow me on Periscope, then you may have caught the scope I did yesterday on posting consistently. It was pretty good and my #LiveWhatYouLovers came up with some great points. It was so good I had to share here on the blog. I've been posting here on the blog for the last 8 weeks and it has been quite the feat. It has not been easy in any way possible, but it is simpler than most people think. Here are three ways to post consistently as a blogger.
ASSIGN A DATE + TIME TO POST CONTENT & TO WRITE POSTS
It's not enough to plan out posts. It just not, lovers. Because you need to know when to post and what to post. Many of us have editorial calendars and write down when we want to post certain titles but you have to actually give yourself time to write. How many of us have a million drafts in our Wordpress dashboard? *raises hand* You have to allot a few hours to write out your content. Because you need to write it, edit it, find/take the right images to support the post and create social graphics for Facebook, Pinterest, Twitter, etc. All of those little details need to be taken into consideration when writing out posts.
If you freelance or blog full time, schedule a day and time to knock posts out. Maybe you write 2 posts on Mondays from 1p-3p and another 2 posts on Wednesdays from 10a-12p. That's 4 posts in 4 hours. This is totally possible and if you work a 40 hours week, you still have 36 hours to handle other business.
If you work full time while freelancing or blogging, take an hour before or after work to write out content. The key thing here is to actually schedule it. Don't say "I'll do it one day this week." Commit to a day and write in your planner and turn your phone off and let your spouse/significant other/roommate/friends know that you'll be unavailable for that hour or two.
BATCH PROCESS POSTS
Nothing has been more helpful to me in these last 8 weeks than getting posts done in bulk. I take 3-5 hours throughout the week to write all my posts, create imagery for it and link to references. I even shared that I also record the Mattieologie podcast in bulk as well. I record all 5 podcasts in one sitting. While I'm recording Krissy - my assistant - is present and takes show notes while I am recording. She emails the notes to me and all I have to do is copy and paste into Wordpress and add the podcast graphics.
Here's the thing: if you do something over and over and over again (maybe on a daily or weekly basis) you can create a system for it and batch process. Stop thinking that you need to blog live. You don't. You will go insane and burn yourself out. Trust me, I've tried. And failed. I do everything for this blog in bulk that I can get away with. That's honestly all a batch process is: processing work in "batches" aka bulk. I even batch process my outfit posts. I shoot all 5 during one shoot. I cannot dedicate my entire work week to shooting cute pictures. My husband and baby would be so over me.
CREATE VALUABLE CONTENT
A lot of our issue as bloggers or content creators is that we overthink posts. It doesn't need to be groundbreaking guys. I mean after all, I'm simply writing a post on consistency here. But that's the thing: people want simple questions answered.
Think about the last five things you've Googled. They were all pretty simple, right?
Think about your reader. Who they are, what they want to accomplish and why they need certain questions answered. That's what your content should provide. I could've easily called this post: "Consistently posting on a weekday at 3p if your blog is about style can help." But it's not that deep. This post isn't even just for bloggers. It's for anyone who wants to post consistently because so many people have this question. Valuable content is content that people can use to solve a problem/issue.