The One Thing Your Blog Needs But Doesn't Have

While no one specifically asked me this question, it’s something that I’m often asked on Periscope or Twitter. It's also the FIRST thing I tell my clients when consulting their blog. I’m going to discuss the ONE thing your blog absolutely needs, but doesn’t have.


  • Yes, an email list.
  • You need to create an opt-in, and a lead magnet.
  • EXAMPLE: A lead magnet can be anything from an e-book, email course, or a cheat sheet.
  • An email list will single handedly increase your blog traffic, and if you want to sell something, you can change your income.
  • Get aggressive and pro active to get your email list built.
  • You will have a much more focused and better audience.

The Mattieologie podcast (formerly #AskMattie) is posted Monday thru Friday. If you have a question for me on style, life or blogging, send your name, URL & city + your question to [email protected]. Listen below or subscribe on iTunes.

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