Creating video content is so important right now as a digital content creator. As I begin to revisit my YouTube strategy, I share the top 3 reasons why having video content on the blog is vital for your online success.
PEOPLE WOULD RATHER WATCH THAN READ
- People are lazy. They’d prefer to watch than read because it takes less effort.
- Video generates 3x as many monthly visitors than any other content.
- EXAMPLE: Instead of writing a blog post on a topic, put it into video format and you’ll see your visitors increase.
YOU’LL INCREASE READER’S TRUST & CONFIDENCE
- You always want to have your reader’s trust and confidence.
- EXAMPLE: If people are confident in your, they will provide word of mouth marketing for you.
- If your reader’s trust you, they are more likely to buy from you.
- Video validates content and purchases.
MAKES YOU MORE INFLUENTIAL
- People connect with you better when they’re able to watch you do something.
- EXAMPLE: Consumers are 85% more likely to buy something after watching a product video.
The Mattieologie podcast (formerly #AskMattie) is posted Monday thru Friday. If you have a question for me on style, life or blogging, send your name, URL & city + your question to [email protected]. Listen below or subscribe on iTunes.