"My name is Mattie and I am here. I'm a wife, mother, sister, daughter, friend, dreamer, doer, servant & leader. I believe in the person I want to become, choosing to see the good & living what I love. #1of100k"
If you listen to Mattie & Chris - the podcast I host with Hubs - you'll know that since we started, we've been on a mission to reach 100,000 subscribers. This was the number we've always had in mind because it's a large enough number to make an impact, to make a statement that says, "We're here."
In our latest episode, which was episode 20, we wanted to do a listeners' question episode where we answered any the questions you guys asked. We figured with the nearly 7000 people who are subscribers, getting 20 questions is certain achievable.
It was not.
We didn't receive one question. Not. A. Single. One. Naturally, we were frustrated and tried to figure out why our audience - who is clearly there and steadily - wouldn't engage. Were we not interesting? Did they not want to talk to us? Is anything even listening? Are only our siblings and bunch of bots actually subscribed to our podcast?
But because we've always been a solution focused duo, we decided to change the dynamic of our relationship with our listeners. Instead of complaining about the lack of engagement, we decided to create something that made it so easy to engage.
In conjunction with the launch of our new Instagram profile, the Mattie & Chris podcast is also conducting a membership initiative entitled #1of100k. The goal is to grow our tribe by gaining a membership total of 100,000, in both podcast subscriptions and social media followers, by December 31,2015.
In a social media driven society where the rich and artificially beautiful are deemed the standard and absolute buffoonery is crowned as entertainment, we started the podcast because we didn't see people like us - everyday people who work to be better - in any form of media. Not. One. So, our podcast celebrates the everyday person who has the nerve to be better than they were yesterday.
We believe that just because you woke up, you are worthy. You are worthy to go after what you want, make your dreams come true and be your most authentic self while doing so. You are the standard because you are enough. You are here.
So, we're asking everyone to join our "tribe" and make a declaration that you're here. See the rules below.
In the case, you're still not clear on what it is I'm talking about, listen to our latest podcast. Then follow us on Instagram and the post your #1of100k photo + declaration. See mine above as an example.
It would mean so much to us if you'd join #1of100k. Let's let the world know we're here.